In the process of making agricultural imaging solutions more accessible, and easy to understand, to agronomists, scientists, researchers and others around the globe, we thought it was important to let the experts talk about their own experience and vision of image analytics for phenotyping. So, during the CAPTE Workshop José Jimenez-Berni from the Spanish National Research Council gave us his vision. Berni is a data scientist focused on identifying the best methods to phenotype crops with new traits derived from LiDAR imagery and 3D types of sensors data.